In today…s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it…s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don…t?This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.In three parts, Product Leadership helps you explore:Themes and patterns of successful teams and their leaders, and ways to attain those characteristicsBest approaches for guiding your product team through the startup, emerging, and enterprise stages of a company…s evolutionStrategies and tactics for working with customers, agencies, partners, and external stakeholders Spis treści:ForewordIntroductionWho Needs This Book and WhyAll the Responsibility with None of the Authority?What Makes Product Leadership Unique?The Ideal Product Leadership Style for Your Product StageHow This Book Is OrganizedLeading Through Growing PainsLearn How to Build and Train a TeamImplementing Process and Purpose-Driven DirectionUnderstand How to Evaluate the Success of Your WorkAcknowledgmentsFrom RichardFrom MartinFrom NateFrom All of UsI. The Product Leader1. What Is Product Management?The Product Management RoleHow Product Management EvolvedProduct Management Is BornProduct Management Comes to TechnologyProduct Management Goes AgileProduct Management Takes a Seat in the C-SuiteWhats Next for Product Management?2. Why Is Product Leadership So Relevant?The Product Leaders ImpactThe Evolving OrganizationThe TeamThe MakersChallenges Specific to Product Leadership: More Than Just a Seat at the TableWhat Product Leadership Is NotWhat Makes Product Leadership StrategicWhat Keeps Product Leaders Awake at NightPrioritizing Ideas, Features, and ProjectsCollaborating Effectively and ProductivelyTraining and Developing the Product TeamManaging Upward and OutwardAligning and Focusing the Organization3. Being a Great Product LeaderSetting Product PrinciplesSetting a Product VisionMoving from Vision to StrategyMoving from Strategy to RoadmapFocusing Themes on Customer ProblemsPrioritizing Goals and Strategic ActivitiesManaging the UnknownSmall betsLarge betsMapping Ambiguity to TimeProduct Is a Team SportDesigning a Product TeamDiversityCross-FunctionalityEternal optimismDeveloping Product Team Talent and Designing CareersCreating a career path to the visionStarting career conversations with the big pictureRising above the trends and techDeveloping hard skillsDeveloping soft skillsBalancing Discovery and DeliveryPushing Pixels Versus Pushing the EnvelopeMaking Discovery Part of Your ProcessJust Enough ProcessCommunication and ConstraintsClarifying the Question of AuthorityManaging Politics4. Is There a Formula for Success?What Does Product Leadership Success Look Like?Measuring SuccessMeasuring Success as a Problem-Solving AbilityCommon Characteristics of Successful Product TeamsHow to Identify Product Leaders5. Hiring Product LeadershipHiring and Onboarding Product Leader TalentTiming for HiringTiming for Founder-Led OrganizationsTiming for Emerging or High-Growth Company HiringTiming for Hiring at EnterprisesApprentices: Creating Your Own Product LeadersHow apprentice programs can support product leadershipHow to create an apprenticeship programA Case for Long-Term Commitment to People and TeamsBecoming a Product LeaderII. The Right Leader for the Right Time6. The Startup OrganizationStartup Product LeadersThe Biggest ChallengesSolving the right problemBalancing internal and external driversGetting to know your customerManaging your teams expectationsKnowing yourselfStartup Product Leadership StyleAligning Product Vision with Strategy and TacticsMapping the visionCommunicating continuouslyPlaying the Customer to Discover Core ValueDont skip the researchResearch, Data, and TestingMaking research accessiblePrioritizing goalsBalancing priorities and embracing tensionsDiving deeper on what to prioritizeResearching and reprioritizingProduct Founder Versus First Product HireStartup Product TeamsWearing Lots of Hats in Small TeamsManaging team dynamicsAligning personalities and philosophyAligning team membersAligning leadership style with team styleBeing user-centricDeveloping Talent7. The Emerging OrganizationThe Biggest Challenges for Emerging Product LeadersMaintaining a User FocusChecking the EgoThe Journey from Technical Master to People LeaderConnecting the DotsSupporting Transitioning LeadersPreventing Communication BreakdownPractical Advice for Transitioning LeadersExecution Informs VisionBuilding TeamsGetting the Right People on the Team8. The Enterprise OrganizationThe Biggest Challenges for Enterprise Product LeadersAvoiding Complacency After SuccessStaying Disciplined After SuccessMaintaining Focus as You ScaleDelivering a Customer-Centered Go-to-Market StrategyCommunicating and Collaborating EffectivelyAvoiding Sanitized DataMeasuring the Right ThingWorking Within the Company CultureEnterprise LeadershipCommunicating with Internal and External CustomersPromoting CollaborationChanging the Corporate CultureShowing, Not TellingMaintaining Vision ClarityTaking a Product Portfolio ApproachThinking Small to Think BigMaking It Before You Make ItIII. Working with Customers, Agencies, Partners, and External Stakeholders9. Mapping the Partner EcologyMaking It WorkFinding Common ValueTrust Is the GlueThe Value of Customer InputWhen and Why to Use ConsultantsFilling Experience and Tactical GapsManaging ChangeEmbedding Outside Help in Your TeamManaging PitfallsAgencies, Design Firms, and Development ShopsExample ScenariosThe product leaders viewpointThe unreasonable product design is strategic argumentFreelancers or ContractorsStrategic PartnersMultidimensional People and Partner SolutionsMultiple Hiring Strategies for the WinFinal Thoughts on PartneringFinal WordsMake It Valuable, Feasible, and UsableMaintain a Learners MindsetThink Outside the BoxEmbrace ChangeStay HumbleIndex

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